Convergent-eMarketing | Pay Per Click (PPC)

Pay-per-cick

Get more customers quickly

ppcin PPC or (Pay-Per-Click) is an Internet advertising model used on popular search engines to direct traffic to websites. You pay only if a user clicks on your ad. Typical results are fast and predictable because your position is based on what you are willing to pay.

We identify effective keywords that optimizes your campaign to reach your customers. We monitor results and continually adjust the campaign to increase traffic. Our PPC packages are as follows:

Some of PPC Techniques we use include:

We will vary these techniques in scope and quantity to match your unique needs.

A/B Split Testing

A method in which two groups of web site visitors are served different ads or pages to test the performance of specific components such as a headline or graphic elements of the ad. This testing helps to track the changes in behavior of prospective customers based on which version of the ad or web page they viewed. This type of testing can increase conversion rates, challenge assumptions, and solve problems.

Account Setup

Setting up an account with selected social media sites or search engines to undertake the campaign. This includes setting up of goals and profiles for each activity along with demographic segmentation as per the parameters provided. Once the account is set up, maintaining it is an ongoing process.

Click Fraud

Business owners who advertise with PPC advertising must stay constantly vigilant of click fraud, an Internet scams that can quickly deplete the advertising budget. Also known as click spam, click fraud involves a false inflation of the number of clicks on an ad. Fraudulent clicks are any clicks on a Pay-Per-Click ad, where the intention is not an interest in the ad’s content, but to cause a charge to the advertiser.

Conversion Code Consultation

We will integrate your account on search engines and/or social media sites with your website so that visitors get diverted to your main website. This may include some coding integration with your website products page.

Client’s PPC Campaign budget

This reflects your initial monthly ad budget for an ongoing PPC campaign. The campaign budget is typically determined by the amount of visibility you would want for your product line and the traffic you wish to generate for your website. You pay this cost directly to Google Adwords. Convergent eMarketing will help you set up your account. Our management is focused to give you more customers for less cost per click within your ad budget. Over time, we will recommend changes to your ad budget.

Competitive Analysis

We do a thorough analysis on the keywords and profiles before setting up any account. This helps us in targeting the right profiles, which ultimately is the goal. We also keep our eye on competitor’s activities.

Conversion Tracking

Conversion Tracking is a form of traffic analytics that measures the effectiveness of a source directing visitors to your website and persuading them to take a desired action. The source could be a referrer, a search engine, a search phrase used etc. Convergent eMarketing gives you the code to implement on the goal pages on your website. We can assist in the integration of the tracking code into your website.

Google Analytics Setup Consultation

We will setup a basic Google analytics reporting system where one can receive statistics on the number of clicks and their sources. One can also receive reports on the geographical locations and the frequency.

Advanced Analytics Setup

We will establish a high level Analytics reporting system where you can receive custom reports not only from Google Analytics but also from other high level analytical tools. Using this approach, you can perform several budget related activities determining the timing of ads and your total PPC budget. You can also set goals and measure its effectiveness on a monthly basis.

Image Ads

Unlike traditional online graphical ads, image ads can be matched to your page's content with an image. This targeting makes image ads more attractive and relevant to anyone browsing your site. Image ads offer yet another effective way to increase business exposure and reach new prospects. You can run image ads on content sites in both keyword-targeted and placement-targeted campaigns.

Initial Setup Call with a Digital Marketing Subject Matter Expert

You can share your views and ideas and also clear your Digital Marketing related doubts. Our Digital Marketing Expert will help you in understanding how to maximize your returns on the investment and will share tips and techniques to drive maximum traffic to your website.

Actual pricing will depend on scope of the engagement and is subject to change.